The Best Way To Begin A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
There are a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential client to a sale.
Outside of a sales perspective, story-telling in your circle of friends can create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a brief conversation when driving the train on my way for my then day occupation. I bumped into one of my college-mates there. We weren't really close. I told him that I had been in SEO and shared its own worth and exactly what it did for my blog. He said that he would refer me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to everything you're charging, totally free consultations build trust. More often than not, it's let me get the entire organization. Yes customers can call me late at night or early in the morning, but giving free consultations to potential customers has extremely increased closure rate on sales.
Clients appreciate the little things. They also feel much more secure once you provide them more info about what they're getting in to and what they want to learn about other areas of internet marketing. You can leverage on giving them what they desire to understand rather than informing them vague generalities about the industry.
I have a client now that signed up to their principal product's SEO and signed up using the other SEO firm to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to the other SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event that you need anything -- except for money." , I stated. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are simply waiting for the contract of the other (much more affordable) SEO firm read more to expire. I do not know whether they're doing a fantastic job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of advertising here is still TV. That leaves us having a 'free market' and also a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 per month. And yes, they assert that it's white hat -- with all of the linkbuilding tricks you can ever imagine. If I tried to pull that stunt, then I would be out of business in a month.
Louis Vuitton is able to charge that much since they are all because of quality and exclusivity. I need to be a company like that. That is one reason why we provide client exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. That manner, pricing is secondary and I'm pleased with the few really great clients I have.
Think like Louis Vuitton. Win.
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